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The Art of Doing it Right

Estimated at USD 19.44 billion and expected to reach USD 30.11 billion by 2029, the Indian wire and cable market today prides itself on several homegrown majors who have emerged as leading global names, fulfilling the burgeoning diverse needs of the domestic market as well as catering to several major export destinations. The list of factors driving the market continues to grow, so does the product range available. Today, the objective of industry players is no longer merely setting up manufacturing units, rather to invest in technology, product innovation and developing the right strategy aligned with the constantly evolving market. In this backdrop, factors such as certification or regulatory compliance and sustainability, apart from quality, play a crucial role. The integration of these vital elements has also added a new dimension to how businesses should be operated.  

Given the pace at which the industry is going as well as the flurry of major investments, it’s certain that the market will witness more innovations than any of us can think. This overall growth, however, is a collective achievement, one scripted by the success stories of many. A collective toil manifested in growth. But who are these names that have contributed immensely to this collective growth story with their success? How did they manage to crack it?

To unearth the answers is to get acquainted with the recipe of success as well as with the inspiring lessons they offer. A story like how Polycab’s Mr. Inder Jaisinghani’s journey started at the age of 15 at a tiny place in Mumbai only to build a trillion-rupee empire. Journeys like these show how clear vision, exceptional determination, pure grit and being a audacious dealer of hopes are the right ingredients to get to the zenith. It also means, it is ceaseless. A world where one can pause, but cannot stop nor can one afford to be aimless. In other words, there is no room for complacency. In business or in commerce, the verdict is spoken by the numbers it delivers. Whether the right amount of brand value, R&D, products, strategy, and leadership, among many, all rightly synced, have gone into it to produce the desired result. Profit. 

This time, in order to give you a glimpse of another aspect of the industry, we have undertaken extensive studies to uncover who all have done it right. Or, who are the top wire and cable companies? Based on their financial results, here we have ranked them accordingly.

The exercise also made us realize that some things are built to last. The longer they last, the more impressive is the impression they leave behind. This means meticulously addressing every touchpoint during the course of the journey, and thus successfully building the things that last. 
 
Philosophically examining, this applies to everything; from every moment in life in which we endeavour to make the best to achieving grander organizational ambitions. It reinforces the reality that all that lasts takes time and, of course, immense labour, and this, these leading companies have done, and done it right.
 
*Written for Wire & Cable India 

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