Sumita Mehta, a well-paid government employee, always wanted to own a stylish and good-quality tote for daily use and a clutch for social gatherings. However, browsing a prominent market like Delhi’s Sarojini market for the bags she desired was both difficult and time-consuming; trusting her instincts and limited product knowledge, she occasionally purchased the right products; otherwise, it was pure disappointment. This was then, long before the Indian economy was liberalized. Her daughter’s generation can now freely choose from a diverse product range offered by multiple brands. Unlike Mehta, today people no longer have to travel to major shopping destinations in other countries to buy high-end products as they are present in most Indian metros. According to a report by Research and Markets, the handbags market in India is poised to grow by $207.51mn during 2022–2026, progressing at a CAGR of 4.90% during the forecast period. The Indian handbag market, segmented as clut...
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